Transactional And Marketing Emails Market Research 2021-2025 | COVID-19 Industry Planning Structure


The transactional and marketing emails market is expected to grow by USD 8.87 billion during 2021-2025, according to Technavio. The report offers a detailed analysis of the impact of the COVID-19 pandemic on the transactional and marketing emails market in optimistic, probable, and pessimistic forecast scenarios.

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Technavio has announced its latest market research report titled Global Transactional and Marketing Emails Market 2021-2025 (Graphic: Business Wire)

Enterprises will go through the Response, Recovery, and Renew phases.

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The transactional and marketing emails market will witness a neutral impact during the forecast period owing to the widespread growth of the COVID-19 pandemic. As per Technavio’s pandemic-focused market research, market growth is likely to increase as compared to 2019.

With the continuing spread of the novel coronavirus pandemic, organizations across the globe are gradually flattening their recessionary curve by leveraging technology. Many businesses will go through response, recovery, and renewal phases. Building business resilience and enabling agility will aid organizations to move forward in their journey out of the COVID-19 crisis towards the next normal.

This post-pandemic business planning research will aid clients to:

Adjust their strategic planning

to move ahead once business stability kicks in.

Build resilience by

making effective resource and investment choices

Conceptualize scenario-based planning

to mitigate future crisis situations.


Download the Post-Pandemic Business Planning Structure.

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Key Considerations for Market Forecast:

Impact of lockdowns, supply chain disruptions, demand destruction, and change in customer behavior

Optimistic, probable, and pessimistic scenarios for all markets as the impact of pandemic unfolds

Pre- as well as post-COVID-19 market estimates

Quarterly impact analysis and updates on market estimates

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Major Three Transactional And Marketing Emails Market Participants: Inc. Inc. operates the business through various segments such as North America, International, and Amazon Web Services. The company offers Simple Email Service (SES), which is a cost-effective, flexible, and scalable email service that enables developers to send mails from within any application. It supports several email use cases, including transactional, marketing, or mass email communications.

Constant Contact Inc.

Constant Contact Inc. operates its business through the Unified segment. The company provides email marketing services to customize and design great-looking emails for its clients that stand out on every device.

Emarsys eMarketing Systems AG

Emarsys eMarketing Systems AG operates its business through the Unified segment. The company provides email marketing solutions that personalize and automate content and pair it with AI capabilities.

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Get report snapshot here to get detailed market share analysis of market participants during COVID-19 lockdown:

Transactional And Marketing Emails Market 2021-2025: Segmentation

The transactional and marketing emails market is segmented as below:





North America



South America


The transactional and marketing emails market is driven by the growing focus on engaging the audience through email marketing. In addition, other factors such as growth in email users are expected to trigger the transactional and marketing emails market toward witnessing a CAGR of over 10% during the forecast period. However, the growth momentum is expected to decelerate over the forecast period.

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Market Drivers

Market Challenges

Market Trends

Vendor Landscape

Vendors covered

Vendor classification

Market positioning of vendors

Competitive scenario

About Us

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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SOURCE: Technavio Research

Copyright Business Wire 2021.

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